https://tankylyn.com Tan Kylyn Sat, 11 Apr 2026 16:15:32 +0000 https://tankylyn.com en https://tankylyn.com/Home Thu, 13 May 2021 13:48:44 +0000 Tan Kylyn https://tankylyn.com/Home About Contact https://tankylyn.com/Contact Thu, 13 May 2021 13:48:44 +0000 Tan Kylyn https://tankylyn.com/Contact About Contact ︎ For work enquiries or sightings of rare beanie babies, please contact her at kylyntan@gmail.com <img width="960" height="627" width_o="960" height_o="627" data-src="https://freight.cargo.site/t/original/i/a82c8792797122a31cc4809f16248155b907420b04baebac726623b70d463d1d/kylyn.png" data-mid="173876133" border="0" data-scale="42" src="https://freight.cargo.site/w/960/i/a82c8792797122a31cc4809f16248155b907420b04baebac726623b70d463d1d/kylyn.png" /> https://tankylyn.com/About Sun, 16 May 2021 03:16:11 +0000 Tan Kylyn https://tankylyn.com/About About Contact Tan Kylyn is a Singapore-based Art Director at Publicis Chemistry, where she spends most of her days making things look good and mean something. As a creative, she strives to make content for others. For herself, less so – as you can probably tell from this bio. BrandsDBS Treasures | Disney+ | Disney Studios | Far East Hospitality | GOMO | Health Promotion Board | Huawei | Infocomm Media Development Authority | KFC | National Council of Social Service | Nespresso | Singtel | Visa Experience Publicis Chemistry: Art Director (June 2024 - Present) Havas Socialyse: Art Director (October 2023 - May 2024) Publicis Groupe: Junior Art Director (July 2021 - September 2023)Fable: Design Intern (May 2020 - July 2020) Freeflow Productions: Director’s Assistant (January 2019 - July 2019) The Flying Kick Asia: Producer's Apprentice (April 2018 - December 2018) Goodfellas Consultancy Singapore: Creative Intern (March 2017 - June 2017) EducationLASALLE College of the Arts: BA (Hons) in Design Communication (2019 - 2021) – First Class HonoursSingapore Polytechnic: Diploma in Visual Communication and Media Design (2016 - 2018) – Diploma with MeritFairfield Methodist School (Primary and Secondary): PSLE and ‘O’ Level (2005 - 2014) Work AchievementsSingapore Media Marketing Awards 2025: Best Data Driven Campaign,&nbsp;Best Brand Engagement Campaign,&nbsp;Best Campaign with a Small Budget – 1 Gold,1 Silver, 1 BronzeGongs Award 2024: Breakthrough on a Budget: Social &amp; Influencer, Best use of Real-Time Response, Best use of Social Data &amp; Insights,&nbsp;Innovative Use of Influencers – 4 Silver Effie Awards 2024: Internet, Telecom &amp; Software – 1 Silver TikTok Ad Awards 2024: Best Branding Campaign – 1 Shortlist Hashtag Asia Award 2024: Best Real Time Response/Newsjacking, Best Social Brand Launch/Relaunch, Best Social Media Analytics and Insights, Best Social Media Campaign: TikTok/Douyin, Best Social Media Innovatio, Best Social Media Partnerships: Influencers – 3 Gold, 3 Silver Shorty Awards 2024: On a Shoestring, Local Campaign – 2&nbsp;Shortlist Effies Awards 2023: Brand Content &amp; Entertainment advertising (Products &amp; Services) – BronzeHashtag Asia Award 2023: Best Social Brand Launch, Best Integrated Social Media Campaign, Best Video in a Social Media Campaign – 1 Gold, 1 Silver, 1 Bronze Markies 2023: Most Effective Use (Video), Most Creative Launch /Re-Launch – 1 Silver, 1 Finalist Personal Achievements Featured on Channel News Asia (2023)Winner of VSCO x HDClub Plaza Creative Fund (2023)Municipal Services Award&nbsp;2022 Work featured on The Straits Times (2022) Featured at OPEN STUDIOS, a first-ever partnership between Cineleisure and LASALLE College of the Arts (2021)The Crowbar Awards 2021: Good, Digital &amp; Innovation — 1 Gold, 1 Silver Featured on Lianhe Zaobao (2020)Shortlisted Netflix Poster Design (2020) ASPaC Awards 2019 — Merit Award, nominated to exhibit at ASPaC Awards 2019 exhibition in Tokyo and Osaka Singapore Design Awards 2018/2019 — Platinum ‘Hear and Now’ Inter-school Short Film Competition 2018 — Best Short Film The Crowbar Awards 2018: Advertising, Digital Innovation, Film &amp; Photography — 6 Silver, 5 Bronze, 3 Finalist Singapore Polytechnic: Orient Design Award (2018) https://tankylyn.com/GOMO-Switch Sat, 11 Apr 2026 16:15:32 +0000 Tan Kylyn https://tankylyn.com/GOMO-Switch About Contact GOMO Switch Social Media Campaign GOMO 2025Other telcos might save you a few dollars. But if it costs you your peace of mind – is it worth it? We turn the hidden cost of bad connections into something everyone can relate to: the everyday emotional tax of missed moments, buffering breaks and dead signals. By dramatising how much cheap connectivity really costs you, emotionally, we make the relief of switching to GOMO feel not just real, but obvious. We took that idea off the screen and onto the streets. At the Telco Trauma Recovery Centre, people could scream, whack, and punch their way through three cathartic games – converting their frustrations into GOMO rewards and a reason to switch on the spot. <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/dca46ea4f01c4cce4075a85a094f2ce2a7478e635c0402bff20b614ded8f6dee/ezgif.com-optimize-16.gif" data-mid="247682981" border="0" src="https://freight.cargo.site/w/1000/i/dca46ea4f01c4cce4075a85a094f2ce2a7478e635c0402bff20b614ded8f6dee/ezgif.com-optimize-16.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/877c5eb5af6ba4d0777e02f704bc808ea32c73b0a2c2c74c0c6c5d2e78a33882/ezgif.com-optimize-9.gif" data-mid="247587639" border="0" src="https://freight.cargo.site/w/800/i/877c5eb5af6ba4d0777e02f704bc808ea32c73b0a2c2c74c0c6c5d2e78a33882/ezgif.com-optimize-9.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/ce4d2b28f9314f700f44aad9fffe63ee168cee6fa725b01018115fe97bf5e62f/ezgif.com-optimize-6.gif" data-mid="247587608" border="0" src="https://freight.cargo.site/w/800/i/ce4d2b28f9314f700f44aad9fffe63ee168cee6fa725b01018115fe97bf5e62f/ezgif.com-optimize-6.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/806ee46ec18cf81659b1ef3e1780bc9b6c312c76618b7664be2606800cb7c29b/ezgif.com-optimize-8.gif" data-mid="247587640" border="0" src="https://freight.cargo.site/w/800/i/806ee46ec18cf81659b1ef3e1780bc9b6c312c76618b7664be2606800cb7c29b/ezgif.com-optimize-8.gif" /> Using social listening, we identified the moments bad networks hurt most, then crafted social films that hit people with a message to switch right as their network let them down. We backed it up with OOH across Singapore so wherever bad signal struck, GOMO was already there. <img width="3785" height="2129" width_o="3785" height_o="2129" data-src="https://freight.cargo.site/t/original/i/6b1017606e41155b7282fd476e4ba7ab53dd3a5916566ac4ad10bd4c13c06948/IMG_2919.JPG" data-mid="247587287" border="0" src="https://freight.cargo.site/w/1000/i/6b1017606e41155b7282fd476e4ba7ab53dd3a5916566ac4ad10bd4c13c06948/IMG_2919.JPG" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/de9590500fffc2d8c77736622642ca9869b1e006c59e6c7eef1174d7f0caa36d/ezgif.com-optimize-12.gif" data-mid="247587668" border="0" src="https://freight.cargo.site/w/800/i/de9590500fffc2d8c77736622642ca9869b1e006c59e6c7eef1174d7f0caa36d/ezgif.com-optimize-12.gif" /> CD Gayle Lim Senior Copywriter Cassandra Sim Senior Art Director Mervin Ramos Art Director Tan Kylyn https://tankylyn.com/All-You-Can Sat, 11 Apr 2026 15:53:57 +0000 Tan Kylyn https://tankylyn.com/All-You-Can About Contact All You Can Social Media Campaign GOMO 2025 To celebrate the launch of GOMO’s unlimited 5G+ data, we invited people to experience the thrill of doing it all, from streaming and scrolling to sharing and roaming, without limits. We kicked things off with Zermatt Neo, turning his eating prowess into a challenge that plays on the dual meaning of consumption, food and data. As he devoured massive hawker portions, he was also consuming content at full speed, streaming, scrolling and navigating all at once, all powered by our All You Can promise. From there, we rolled out a series of snackable films that spotlighted the plan’s biggest flexes, each one showing how GOMO lets you Power All You Can. We kept the momentum going with SG60 giveaways and OOH across Singapore, carrying the All You Can spirit from feeds to streets. <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/bd42e34298e101c298ec63fd467eff15269be369d609853cd4ab2b2792868d62/unnamed-33.jpg" data-mid="247079390" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/bd42e34298e101c298ec63fd467eff15269be369d609853cd4ab2b2792868d62/unnamed-33.jpg" /> <img width="4032" height="2268" width_o="4032" height_o="2268" data-src="https://freight.cargo.site/t/original/i/410ff3088cd926029b7163de1f9e904c3093fcc0d07b9337b1292a75bddd3e1f/IMG_6384.JPG" data-mid="247079423" border="0" src="https://freight.cargo.site/w/1000/i/410ff3088cd926029b7163de1f9e904c3093fcc0d07b9337b1292a75bddd3e1f/IMG_6384.JPG" /> CD Anant Rajan Senior Copywriter Vanessa Han Senior Art Director Mervin Ramos Art Director Tan Kylyn https://tankylyn.com/TikTok-Hijack Fri, 08 Dec 2023 11:15:45 +0000 Tan Kylyn https://tankylyn.com/TikTok-Hijack About Contact TikTok Hijack Social Media Campaign GOMO 2023Singapore Media Marketing Awards 2025 Gold – Best Data Driven Campaign Singapore Media Marketing Awards 2025 Silver – Best Brand Engagement Campaign Singapore Media Marketing Awards 2025 Bronze – Best Campaign with a Small BudgetGongs Award 2024 Silver – Social &amp; Influencer Gongs: Breakthrough on a Budget: Social &amp; InfluencerGongs Award 2024 Silver – Social &amp; Influencer Gongs: Best use of Real-Time ResponseGongs Award 2024 Silver – Social &amp; Influencer Gongs: Best use of Social Data &amp; InsightsGongs Award 2024 Silver – Social &amp; Influencer Gongs: Innovative Use of Influencers Effie Awards 2024 Silver – Internet, Telecom &amp; Software TikTok Ad Awards 2024:&nbsp;Best Branding Campaign – 1 Shortlist Hashtag Asia Award 2024 Gold – Best Real Time Response/NewsjackingHashtag Asia Award 2024 Gold – Best Social Brand Launch/Relaunch Hashtag Asia Award 2024 Gold – Best Social Media Analytics and InsightsHashtag Asia Award 2024 Silver – Best Social Media Campaign: TikTok/DouyinHashtag Asia Award 2024 Silver – Best Social Media Innovation Hashtag Asia Award 2024 Silver – Best Social Media Partnerships: InfluencerShorty Awards 2024 Shortlist – On a Shoestring Shorty Awards 2024 Shortlist – Local Campaign As the newcomer to TikTok, GOMO was low on content but high on kinda genius energy. Instead of posting into the void, we hijacked the platform's biggest trends – stitching and dueting our way into the most popular videos across niches. Each response was contextualised to the video itself, so before anyone realised it, GOMO had already snuck its way onto their #FYP. <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/d4ce9a16697c1b9d53522d677e06a67a356f4aa92b26cead033465b7c92e9790/tiktokhijack_caydences.gif" data-mid="218566888" border="0" src="https://freight.cargo.site/w/1000/i/d4ce9a16697c1b9d53522d677e06a67a356f4aa92b26cead033465b7c92e9790/tiktokhijack_caydences.gif" />CD Tan Su-Lin, Nicholas Teo Copywriter Glen Foong, Sobbina Yap Senior Art Director Jerry Tan Art Director Tan Kylyn, Cadey Lau https://tankylyn.com/Threads-that-Bind Sat, 19 Aug 2023 05:25:22 +0000 Tan Kylyn https://tankylyn.com/Threads-that-Bind About Contact Threads that Bind Short Film︎ 823 X VSCO Plaza 2023 Winner of VSCO x HDClub Plaza Creative Fund (2023) 'Threads that Bind' is a mixed-media film supported by The Hopes &amp; Dreams Club and VSCO. Set within my mother's shoe shop, it explores the dualities of home – presence and absence, permanence and impermanence, belonging and displacement. Through the intimate stories tied to this space, the film becomes a tribute to my family and a meditation on what we inherit and what we leave behind. Creative Leads Ta-ku (Regan Matthews), Sam Mallari Music Your Cousin AviVideographer Tan Kylyn, Shafiee Shadan Processed and scanned [Super 8mm] nanolab Australia Editor Tan Kylyn https://tankylyn.com/Raise-the-Flag Sat, 01 Apr 2023 03:53:08 +0000 Tan Kylyn https://tankylyn.com/Raise-the-Flag About Contact Raise the Flag Interactive Website ︎ www.raisetheflag.sg 2023 Every National Day, Singaporeans watch the flag rise at the Padang and remember the same childhood dream – to be the one raising it. It was always reserved for prefects, which meant most of us never got the chance. Raise the Flag is a boliao initiative that finally changes that – allowing every Singaporean a chance to fulfil that dream of celebrating their own slice of national pride on August 9th. <img width="2500" height="1250" width_o="2500" height_o="1250" data-src="https://freight.cargo.site/t/original/i/cefba86566a9d95a94633de0b6abd1e716e246754e702108cf9cb819778a968c/firework-3.gif" data-mid="189607243" border="0" src="https://freight.cargo.site/w/1000/i/cefba86566a9d95a94633de0b6abd1e716e246754e702108cf9cb819778a968c/firework-3.gif" /> https://tankylyn.com/Jaga-Diri-Sayang-Diri-OK-1 Tue, 15 Aug 2023 01:27:04 +0000 Tan Kylyn https://tankylyn.com/Jaga-Diri-Sayang-Diri-OK-1 About Contact Jaga Diri, Sayang Diri, OK? Integrated Campaign Health Promotion Board 2023 During Ramadan, we often use the term 'Sayang' as a expression of endearment for our loved ones. For HPB, we turned that same tenderness inward – asking Singaporeans to extend that care to themselves, starting with what they eat. <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/8b9d747b1234c31414ef2e372d26dd351bb80d0ed34619619221e3b313a8f075/139.2-1.jpg" data-mid="188341806" border="0" src="https://freight.cargo.site/w/1000/i/8b9d747b1234c31414ef2e372d26dd351bb80d0ed34619619221e3b313a8f075/139.2-1.jpg" /> <img width="1500" height="1114" width_o="1500" height_o="1114" data-src="https://freight.cargo.site/t/original/i/7c8a765849472819d67722f0708f3e9f73ddec0d43c107a0702344628d567a3d/Busstop_1.jpeg" data-mid="188341813" border="0" src="https://freight.cargo.site/w/1000/i/7c8a765849472819d67722f0708f3e9f73ddec0d43c107a0702344628d567a3d/Busstop_1.jpeg" /> <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/0f41b85812018fcd5f6c95a925a080b45aaee6c94c1f35590bcd6ea187348ef7/Busstop_2.jpeg" data-mid="188341814" border="0" src="https://freight.cargo.site/w/1000/i/0f41b85812018fcd5f6c95a925a080b45aaee6c94c1f35590bcd6ea187348ef7/Busstop_2.jpeg" /> The answer came in the form of four recipes: less sugar, more flavour and presented entirely through ASMR. A feast that's as good for the mind as it is for the body. ECD Adrian Yeap CD Jared Kang, Parth Gardhia, Hans Chia Copywriter Gabriel Lee Art Director Tan Kylyn Key Illustrator Ben Quek Production House Prodigious https://tankylyn.com/Sounds-of-Shiok Sat, 01 Apr 2023 04:48:23 +0000 Tan Kylyn https://tankylyn.com/Sounds-of-Shiok About Contact Make your vacation a shiok-cation Social Content SeriesVisa 2023 Singaporeans don't need convincing to travel, they need convincing that Malaysia is worth the weekend. For Visa, we positioned Malaysia as the ultimate 'shiok-cation' destination: close enough to be easy, packed enough to be unforgettable. A series of 15-second ASMR shorts gave people a sensory taste of what awaited them – the sizzle, the scenery, the stillness – all the things a scroll can almost make you feel. CD Nicholas Teo Copywriter Shermin Ang Senior Art Director Jerry Tan Art Director Tan Kylyn