GOMO TikTok Hijack
Social Media Campaign
Social Media Campaign
GOMO
2023
2023
Effie Awards 2024 Silver – Internet, Telecom & Software
TikTok Ad Awards 2024: Best Branding Campaign – 1 Shortlist
Hashtag Asia Award 2024 Gold – Best Real Time Response/Newsjacking
Hashtag Asia Award 2024 Gold – Best Social Brand Launch/Relaunch
Hashtag Asia Award 2024 Gold – Best Social Media Analytics and Insights
Hashtag Asia Award 2024 Silver – Best Social Media Campaign: TikTok/Douyin
Hashtag Asia Award 2024 Silver – Best Social Media Innovation
Hashtag Asia Award 2024 Silver – Best Social Media Partnerships: Influencers
Shorty Awards 2024 Shortlist – On a Shoestring
Shorty Awards 2024 Shortlist – Local Campaign
TikTok Ad Awards 2024: Best Branding Campaign – 1 Shortlist
Hashtag Asia Award 2024 Gold – Best Real Time Response/Newsjacking
Hashtag Asia Award 2024 Gold – Best Social Brand Launch/Relaunch
Hashtag Asia Award 2024 Gold – Best Social Media Analytics and Insights
Hashtag Asia Award 2024 Silver – Best Social Media Campaign: TikTok/Douyin
Hashtag Asia Award 2024 Silver – Best Social Media Innovation
Hashtag Asia Award 2024 Silver – Best Social Media Partnerships: Influencers
Shorty Awards 2024 Shortlist – On a Shoestring
Shorty Awards 2024 Shortlist – Local Campaign
As the newcomer to TikTok, GOMO is low on content but high on kinda genius energy.
To announce GOMO’s presence on TikTok, we’ll tap into the platform’s most popular content trends, ensuring that we seamlessly blend into users’ feeds. By identifying the most relevant and engaging videos from various niches, we’ll create tailored responses that highlight our brand’s creative and playful personality.
These stitched responses will be contextualised to the video content itself, so before they know it, they’ll have first-hand experience of our kinda genius smarts.
CD Tan Su-Lin, Nicholas Teo
Copywriter Glen Foong, Sobbina Yap
Senior Art Director Jerry Tan
Art Director Tan Kylyn, Cadey Lau, Lim Yi Hui
To announce GOMO’s presence on TikTok, we’ll tap into the platform’s most popular content trends, ensuring that we seamlessly blend into users’ feeds. By identifying the most relevant and engaging videos from various niches, we’ll create tailored responses that highlight our brand’s creative and playful personality.
These stitched responses will be contextualised to the video content itself, so before they know it, they’ll have first-hand experience of our kinda genius smarts.
CD Tan Su-Lin, Nicholas Teo
Copywriter Glen Foong, Sobbina Yap
Senior Art Director Jerry Tan
Art Director Tan Kylyn, Cadey Lau, Lim Yi Hui
Threads that Bind
Short Film
Short Film
︎ 823 X VSCO Plaza
2023
2023
Winner of VSCO x HDClub Plaza Creative Fund (2023)
An upcoming project titled 'Threads that Bind,' supported by The Hopes & Dreams Club and VSCO. It aims to explore the dualities surrounding the idea of home, encompassing presence and absence, permanence and impermanence, and belonging and displacement.
At its core, this heartfelt project serves as a tribute to my family. It is a mixed-media film that intertwines narratives within the context of my mother's shoe shop. By delving into the intimate stories and experiences tied to the shop, the film will become a vessel for shared memories, intergenerational understanding, and the preservation of cultural heritage.
At its core, this heartfelt project serves as a tribute to my family. It is a mixed-media film that intertwines narratives within the context of my mother's shoe shop. By delving into the intimate stories and experiences tied to the shop, the film will become a vessel for shared memories, intergenerational understanding, and the preservation of cultural heritage.
Creative Leads Ta-ku (Regan Matthews), Sam Mallari
Music Your Cousin Avi
Videographer Tan Kylyn, Shafiee Shadan
Processed and scanned [Super 8mm] nanolab Australia
Editor Tan Kylyn
Raise the Flag
Interactive Website
Interactive Website
As we celebrate Singapore's National Day on August 9th, we fondly recall the iconic flag-raising ceremony at the Padang. For many, raising the flag was a cherished childhood dream, usually reserved for select prefects. This tradition continues daily at important locations, reflecting our national pride and unity.
With Raise the Flag, a boliao initiative designed to bring Singaporeans together to celebrate their patriotism for National Day, we now have the chance to fulfill that dream.
With Raise the Flag, a boliao initiative designed to bring Singaporeans together to celebrate their patriotism for National Day, we now have the chance to fulfill that dream.
Jaga Diri, Sayang Diri, OK?
Integrated Campaign
Integrated Campaign
Health Promotion Board
2023
2023
When it comes to Ramadan, we often use the term 'Sayang' as a expression of endearment for our loved ones. But what if we could extend the same love and care we offer to others to ourselves? By putting the focus on the individual to draw attention to the key aspect of loving oneself — making the pledge to take care of your health.
This Ramadan, we've prepared a feast for the table and your ears – a series of 4 delightful recipes with less sugar and more flavour, presented through ASMR. It's a healthy meal that not only tastes great but also sounds lovely to both your mind and body.
ECD Adrian Yeap
CD Jared Kang, Parth Gardhia, Hans Chia
Copywriter Gabriel Lee
Art Director Tan Kylyn
Key Illustrator Ben Quek
Production House Prodigious
Make your vacation a shiok-cation
Social Content Series
Social Content Series
Visa
2023
2023
Many Singaporeans travel to escape the hustle and bustle of the city or simply to take a break. With Malaysia offering a vast range of activities, what if we could assure Singaporeans that planning a trip to Malaysia will be an experience they will undoubtedly enjoy?
Let's position Malaysia as a country filled with 'shiok' experiences, a place ready to welcome Singaporeans with open arms, with tons of exciting adventures and relaxing activities made available with Visa.
Introducing a series of 15-second ASMR shorts that will give people a taste of their 'shiok-cation'.
Let's position Malaysia as a country filled with 'shiok' experiences, a place ready to welcome Singaporeans with open arms, with tons of exciting adventures and relaxing activities made available with Visa.
Introducing a series of 15-second ASMR shorts that will give people a taste of their 'shiok-cation'.
CD Nicholas Teo
Copywriter Shermin Ang
Senior Art Director Jerry Tan
Art Director Tan Kylyn