GOMO Switch

Social Media Campaign

GOMO

2025

Other telcos might save you a few dollars. But if it costs you your peace of mind – is it worth it?

We turn the hidden cost of bad connections into something everyone can relate to: the everyday emotional tax of missed moments, buffering breaks and dead signals. By dramatising how much cheap connectivity really costs you, emotionally, we make the relief of switching to GOMO feel not just real, but obvious.

We took that idea off the screen and onto the streets. At the Telco Trauma Recovery Centre, people could scream, whack, and punch their way through three cathartic games – converting their frustrations into GOMO rewards and a reason to switch on the spot.

Using social listening, we identified the moments bad networks hurt most, then crafted social films that hit people with a message to switch right as their network let them down. We backed it up with OOH across Singapore so wherever bad signal struck, GOMO was already there.

All You Can

Social Media Campaign

GOMO

2025

To celebrate the launch of GOMO’s unlimited 5G+ data, we invited people to experience the thrill of doing it all, from streaming and scrolling to sharing and roaming, without limits.


We kicked things off with Zermatt Neo, turning his eating prowess into a challenge that plays on the dual meaning of consumption, food and data. As he devoured massive hawker portions, he was also consuming content at full speed, streaming, scrolling and navigating all at once, all powered by our All You Can promise.

From there, we rolled out a series of snackable films that spotlighted the plan’s biggest flexes, each one showing how GOMO lets you Power All You Can.

We kept the momentum going with SG60 giveaways and OOH across Singapore, carrying the All You Can spirit from feeds to streets.

TikTok Hijack

Social Media Campaign

GOMO

2023

Singapore Media Marketing Awards 2025 Gold – Best Data Driven Campaign
Singapore Media Marketing Awards 2025 Silver – Best Brand Engagement Campaign
Singapore Media Marketing Awards 2025 Bronze – Best Campaign with a Small Budget
Gongs Award 2024 Silver – Social & Influencer Gongs: Breakthrough on a Budget: Social & Influencer
Gongs Award 2024 Silver – Social & Influencer Gongs: Best use of Real-Time Response
Gongs Award 2024 Silver – Social & Influencer Gongs: Best use of Social Data & Insights
Gongs Award 2024 Silver – Social & Influencer Gongs: Innovative Use of Influencers
Effie Awards 2024 Silver – Internet, Telecom & Software
TikTok Ad Awards 2024: Best Branding Campaign – 1 Shortlist
Hashtag Asia Award 2024 Gold – Best Real Time Response/Newsjacking
Hashtag Asia Award 2024 Gold – Best Social Brand Launch/Relaunch
Hashtag Asia Award 2024 Gold – Best Social Media Analytics and Insights
Hashtag Asia Award 2024 Silver – Best Social Media Campaign: TikTok/Douyin
Hashtag Asia Award 2024 Silver – Best Social Media Innovation
Hashtag Asia Award 2024 Silver – Best Social Media Partnerships: Influencer
Shorty Awards 2024 Shortlist – On a Shoestring
Shorty Awards 2024 Shortlist – Local Campaign

As the newcomer to TikTok, GOMO was low on content but high on kinda genius energy.

Instead of posting into the void, we hijacked the platform's biggest trends – stitching and dueting our way into the most popular videos across niches. Each response was contextualised to the video itself, so before anyone realised it, GOMO had already snuck its way onto their #FYP.

Threads that Bind

Short Film

︎ 823 X VSCO Plaza

2023

Winner of VSCO x HDClub Plaza Creative Fund (2023)

'Threads that Bind' is a mixed-media film supported by The Hopes & Dreams Club and VSCO. Set within my mother's shoe shop, it explores the dualities of home – presence and absence, permanence and impermanence, belonging and displacement.

Through the intimate stories tied to this space, the film becomes a tribute to my family and a meditation on what we inherit and what we leave behind.

Creative Leads Ta-ku (Regan Matthews), Sam Mallari
Music Your Cousin Avi
Videographer Tan Kylyn, Shafiee Shadan
Processed and scanned [Super 8mm] nanolab Australia
Editor Tan Kylyn

Raise the Flag

Interactive Website

︎ www.raisetheflag.sg

2023

Every National Day, Singaporeans watch the flag rise at the Padang and remember the same childhood dream – to be the one raising it. It was always reserved for prefects, which meant most of us never got the chance.

Raise the Flag is a boliao initiative that finally changes that – allowing every Singaporean a chance to fulfil that dream of celebrating their own slice of national pride on August 9th.