Make your vacation a shiok-cation
Social Content Series
Social Content Series
Visa
2023
2023
Singaporeans don't need convincing to travel, they need convincing that Malaysia is worth the weekend. For Visa, we positioned Malaysia as the ultimate 'shiok-cation' destination: close enough to be easy, packed enough to be unforgettable.
A series of 15-second ASMR shorts gave people a sensory taste of what awaited them – the sizzle, the scenery, the stillness – all the things a scroll can almost make you feel.
A series of 15-second ASMR shorts gave people a sensory taste of what awaited them – the sizzle, the scenery, the stillness – all the things a scroll can almost make you feel.
CD Nicholas Teo
Copywriter Shermin Ang
Senior Art Director Jerry Tan
Art Director Tan Kylyn