GOMO TikTok Hijack

Social Media Campaign
GOMO

2023
Effie Awards 2024 Silver – Internet, Telecom & Software
TikTok Ad Awards 2024: Best Branding Campaign – 1 Shortlist

Hashtag Asia Award 2024 Gold – Best Real Time Response/Newsjacking
Hashtag Asia Award 2024 Gold – Best Social Brand Launch/Relaunch

Hashtag Asia Award 2024 Gold – Best Social Media Analytics and Insights
Hashtag Asia Award 2024 Silver – Best Social Media Campaign: TikTok/Douyin
Hashtag Asia Award 2024 Silver – Best Social Media Innovation
Hashtag Asia Award 2024 Silver – Best Social Media Partnerships: Influencers
Shorty Awards 2024 Shortlist – On a Shoestring
Shorty Awards 2024 Shortlist – Local Campaign
As the newcomer to TikTok, GOMO is low on content but high on kinda genius energy.

To announce GOMO’s presence on TikTok, we’ll tap into the platform’s most popular content trends, ensuring that we seamlessly blend into users’ feeds. By identifying the most relevant and engaging videos from various niches, we’ll create tailored responses that highlight our brand’s creative and playful personality.

These stitched responses will be contextualised to the video content itself, so before they know it, they’ll have first-hand experience of our kinda genius smarts.




CD Tan Su-Lin, Nicholas Teo
Copywriter Glen Foong, Sobbina Yap
Senior Art Director Jerry Tan
Art Director Tan Kylyn, Cadey Lau, Lim Yi Hui

2024