TikTok Hijack

Social Media Campaign

GOMO

2023

Singapore Media Marketing Awards 2025 Gold – Best Data Driven Campaign
Singapore Media Marketing Awards 2025 Silver – Best Brand Engagement Campaign
Singapore Media Marketing Awards 2025 Bronze – Best Campaign with a Small Budget
Gongs Award 2024 Silver – Social & Influencer Gongs: Breakthrough on a Budget: Social & Influencer
Gongs Award 2024 Silver – Social & Influencer Gongs: Best use of Real-Time Response
Gongs Award 2024 Silver – Social & Influencer Gongs: Best use of Social Data & Insights
Gongs Award 2024 Silver – Social & Influencer Gongs: Innovative Use of Influencers
Effie Awards 2024 Silver – Internet, Telecom & Software
TikTok Ad Awards 2024: Best Branding Campaign – 1 Shortlist
Hashtag Asia Award 2024 Gold – Best Real Time Response/Newsjacking
Hashtag Asia Award 2024 Gold – Best Social Brand Launch/Relaunch
Hashtag Asia Award 2024 Gold – Best Social Media Analytics and Insights
Hashtag Asia Award 2024 Silver – Best Social Media Campaign: TikTok/Douyin
Hashtag Asia Award 2024 Silver – Best Social Media Innovation
Hashtag Asia Award 2024 Silver – Best Social Media Partnerships: Influencer
Shorty Awards 2024 Shortlist – On a Shoestring
Shorty Awards 2024 Shortlist – Local Campaign

As the newcomer to TikTok, GOMO was low on content but high on kinda genius energy.

Instead of posting into the void, we hijacked the platform's biggest trends – stitching and dueting our way into the most popular videos across niches. Each response was contextualised to the video itself, so before anyone realised it, GOMO had already snuck its way onto their #FYP.